Insights
Notes on search & growth
Guides, articles and verified news on SEO, AI search, paid media and analytics - practical lessons from real client work.
SEO 15 Oct 2026 7 min read
Technical SEO audit checklist for 2026: crawling, indexing, canonicals and Core Web Vitals
A step-by-step audit you can run on any site - from robots.txt and indexing to canonicals, INP and structured data - with a clear order of priorities.
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SEO 15 Oct 2026 6 min read
SEO in the AI search era: how to build visibility beyond the blue links
AI Overviews and AI Mode change what a search result looks like, not what makes a page worth showing. Here is how to adapt your SEO plan.
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SEO 15 Oct 2026 6 min read
Internal linking for eCommerce websites: a practical framework for crawlability and discovery
Internal links decide which pages search engines find first and treat as important. This framework shows how to structure them on a growing store.
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AI Search 15 Oct 2026 6 min read
AEO vs GEO vs traditional SEO: what digital marketers should actually prioritise in 2026
Answer engine optimisation, generative engine optimisation and SEO are less separate than the acronyms suggest. Here is what each means and where to start.
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AI Search 15 Oct 2026 7 min read
How to make your website easier for ChatGPT, Gemini, Perplexity and other AI tools to discover and cite
Crawler access, clean HTML, structured data and verifiable facts - the practical steps that help AI search tools find, understand and cite your site.
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AI Search 15 Oct 2026 6 min read
AI-generated content and SEO: how to scale without sacrificing originality, accuracy or trust
Google does not penalise content for being made with AI - it targets content made to manipulate rankings. Here is a workflow that keeps quality high.
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Google Ads 15 Oct 2026 7 min read
Google Ads in 2026: automation, Smart Bidding, first-party data and conversion quality
Automation now makes most bidding and targeting decisions. Your advantage comes from the signals you feed it - conversion quality, values and first-party data.
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Performance Marketing 15 Oct 2026 6 min read
Performance marketing beyond ROAS: measuring CAC, conversion rates, lead quality and incremental growth
A high ROAS can hide unprofitable growth. These are the metrics that tell you whether paid media is actually building the business.
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Performance Marketing 15 Oct 2026 6 min read
Meta Ads vs Google Ads: how to allocate budget across awareness, traffic and lead generation
Google captures demand that already exists; Meta creates demand people did not know they had. Here is how to split budget between them.
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Analytics 15 Oct 2026 7 min read
GA4 conversion tracking guide: events, GTM, attribution, UTMs and funnel reporting
A step-by-step guide to tracking what matters in GA4 - from a measurement plan and key events to GTM, consent, UTMs and funnel exploration reports.
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