Topic
AI Search insights
AEO, GEO and making websites discoverable and citable in AI-powered search tools.
AI Search 15 Oct 2026 6 min read
AEO vs GEO vs traditional SEO: what digital marketers should actually prioritise in 2026
Answer engine optimisation, generative engine optimisation and SEO are less separate than the acronyms suggest. Here is what each means and where to start.
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AI Search 15 Oct 2026 7 min read
How to make your website easier for ChatGPT, Gemini, Perplexity and other AI tools to discover and cite
Crawler access, clean HTML, structured data and verifiable facts - the practical steps that help AI search tools find, understand and cite your site.
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AI Search 15 Oct 2026 6 min read
AI-generated content and SEO: how to scale without sacrificing originality, accuracy or trust
Google does not penalise content for being made with AI - it targets content made to manipulate rankings. Here is a workflow that keeps quality high.
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