SEOGuide4 min read
A local SEO checklist for studios and service businesses
Google Business Profile, reviews, local landing pages and tracking calls - the essentials for winning the Local Pack.
Google Business Profile basics
Choose the most specific primary category, complete every field, add real photos regularly and keep opening hours accurate. Name, address and phone must match your website and directory listings exactly.
Reviews and content
Ask every happy client for a review and reply to all of them. Build a page on your site for each core service and area you serve, with clear calls to action.
Track what matters
Measure calls, direction requests and booking enquiries, not just rankings. For Raj Shah Designs, this approach led to #1 Local Pack positions for 12 commercial terms and +340% calls from Google Business Profile.
- Local SEO
- Google Business Profile
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