Local luxury couture dominates a niche
Took a luxury couture studio from page-3 local to #1 on every commercial term in their city - 90% of bookings now come from Google.
Project statement
Took a luxury couture studio from page-3 local to #1 on every commercial term in their city - 90% of bookings now come from Google.
Where the brand started
A high-ticket couture studio with a genuinely strong word-of-mouth reputation in its city - and effectively no presence in Google's Local Pack or Maps. Every enquiry depended on someone already knowing the name.
The problem worth solving
High-ticket couture studio with a strong word-of-mouth reputation but invisible in Google's Local Pack and Maps.
What success had to look like
Convert an offline reputation into a reliable, compounding enquiry channel - own the commercial local terms in a single city.
The thinking behind the plan
In a one-city, high-ticket market, proximity and proof beat volume. Own the Google Business Profile, give each commercial intent a geo-specific landing surface, make review velocity a standing process, and use paid only on the narrow bridal queries where ticket value justifies the click.
What actually shipped
Google Business Profile overhaul
Rebuilt the profile as the primary storefront - categories, services, imagery and posting cadence aligned to how local couture buyers actually search.
Geo-targeted landing pages
Dedicated landing surfaces per commercial intent and location, so Local Pack visibility had somewhere qualified to send traffic.
Review-velocity programme
Turned an existing word-of-mouth advantage into a ranking and trust signal by making review generation a standing operational process.
High-intent bridal Google Ads
Paid restricted to the bridal queries where average ticket value comfortably supports the cost per click.
How results were tracked
Local Pack rankings across commercial terms, call volume from the Google Business Profile, and the share of bookings originating from search.
What this engagement taught
“Offline reputation is a search asset that most local businesses never claim. In high-ticket local markets, review velocity and profile discipline outperform content volume.
What I owned on this project
Digital Marketing - local search strategy and paid media - leading strategy, execution and measurement across Local SEO, Google Business Profile, Google Ads, Meta Ads.